3A Business Excellence Ltd ("we", "us", "our") provides business improvement, operational excellence and consultancy services.

Our website is: www.aaabel.co.uk

We are the Data Controller for any personal information collected through this website.

Contact: [email protected]

This Privacy Policy explains:

• what personal data we collect
• how and why we use it
• who we share it with
• how long we keep it
• your rights under UK GDPR

We keep this policy under review and may update it from time to time.

Information you provide directly:

• Name
• Company name
• Email address
• Phone number
• Any information you include in a contact form

Information collected automatically:

• IP address
• Browser type
• Device type
• Pages visited
• Time spent on pages
• Referral source

We use your data to:

• respond to enquiries
• provide information you request
• send newsletters (only with your consent)
• improve our website
• maintain security and prevent misuse

We do not use your data for automated decision‑making or profiling.

• Legitimate interests — to respond to enquiries and operate our website
• Consent — for newsletters or optional communications
• Legal obligation — where required by law

We use cookies to:

• make the website work
• remember your preferences
• understand how visitors use the site
• improve performance

You can control cookies through your browser settings at any time.

Analytics data is anonymised and does not identify you personally.

We may share your data with:

• trusted service providers (hosting, analytics, email)
• professional advisers
• regulators or authorities where required by law

We do not sell your data.

If we transfer data outside the UK, we ensure appropriate safeguards are in place.

• Enquiry data: up to 6 months unless it becomes part of a contract
• Newsletter data: until you unsubscribe
• Legal or contractual data: as required by law

You have the right to:

• access your data
• correct inaccurate data
• request deletion
• restrict processing
• object to processing
• request data portability
• withdraw consent at any time

To exercise your rights, email: [email protected]

If you have concerns, please contact us first.

You can also contact the Information Commissioner's Office (ICO): https://ico.org.uk/